{"title":"Puppy Essentials","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eGetting ready for a new puppy starts with having the right puppy essentials in one place. From toys and treats to feeding accessories and everyday supplies, you'll find plenty to help your puppy settle into their new home.\u003cbr\u003e\u003cbr\u003eBrowse new puppy essentials, puppy supplies and puppy essential supplies, including toys for play, treats for rewarding good behaviour and feeding products for mealtimes. The range brings together many of the essential products for your puppy or dog, making it easier to prepare before they arrive.\u003cbr\u003e\u003cbr\u003ePreparing for a new puppy is easier when everything is in one place. Find puppy essentials for playtime, mealtimes and the first days at home, with products for puppies of all breeds.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"for-all-dog-kind-sensitive-dog-shampoo","title":"Simply Calming Sensitive Dog Shampoo","description":"\u003cp\u003ePamper your young or sensitive pooches with our fragrance-free formulation which aids the skin's natural defences and protects and conditions the coat with a natural shine.  \u003c\/p\u003e\n\u003cp\u003eFormulated with a calming mix of organic ingredients including starflower and evening primrose oil this is the perfect introduction to the benefits of bathing and leaves coats revitalised and free of unpleasant odours – making you and your puppy proud! \u003c\/p\u003e\n\u003cp\u003eSuitable for any breed or coat texture from six weeks onward, these products can be used as frequently as required, and will encourage a healthy coat in the early stages of life.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDilutable 32-1 so just a little goes a very long way!\u003c\/li\u003e\n\u003cli\u003eContains 'neem' a natural flea, tick and insect deterrent.\u003c\/li\u003e\n\u003cli\u003e97% natural, Ph balanced and made with 100% pure essential oils.\u003c\/li\u003e\n\u003cli\u003eFree from any chemicals including sulphates, parabens and petrochemicals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDIRECTIONS: \u003c\/p\u003e\n\u003cp\u003eApply evenly to wet coats, massaging gently from head to tail.  Rinse thoroughly.  Repeat if necessary.\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS:\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Aloe Barbadensis Leaf Juice, Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Sodium Benzoate, Glyceryl Laurate, Citric Acid, Trisodium Ethylenediamine Disuccinate, Sodium Phytate, Glycerin, Melia Azadirachta Leaf Extract, Quassia Amara Wood Extract, Borago Officinalis (Borage) Seed Extract, Jasminum Officinale (Jasmine) Flower Extract, Oenothera Biennis (Evening Primrose) Leaf Extract, Potassium Sorbate, Ascorbic Acid.\u003c\/p\u003e","brand":"For All Dogkind","offers":[{"title":"Default Title","offer_id":56444774973782,"sku":"LMH-FADK-CSD","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/2006\/6134\/files\/For-All-Dogkind-Simply-Calming_1.jpg?v=1794318629"},{"product_id":"puppy-polish","title":"Puppy polish - Fillet Mignon Beef","description":"\u003cp\u003e\u003cspan\u003eKeep your dog cool and hydrated while on the go! 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Whether you're dealing with reactivity, separation anxiety, jumping up, or a strong prey drive, this book goes beyond generic advice to explore the why behind the behaviour, and how to respond with clarity, empathy and structure.\u003c\/p\u003e\n\u003cp\u003eCombining real-life case studies with evidence-based methods and a deep respect for the canine mind, this book bridges the gap between science and everyday dog ownership. From early puppy imprinting to senior dog challenges, Gianni offers practical tools that work not just for trainers, but for the whole family.\u003c\/p\u003e\n\u003cp\u003eWhether you're a first-time owner, a seasoned dog lover, or a professional seeking fresh perspective, Dog Training The Holistic Way, invites you to rethink how you live and communicate with your four-legged friend, because better behaviour always begins with better understanding.\u003c\/p\u003e","brand":"Love My Human","offers":[{"title":"Default Title","offer_id":56459436097878,"sku":null,"price":33.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/2006\/6134\/files\/1752699250947_1.jpg?v=1793775166"},{"product_id":"sushi-dog-toy","title":"Sushi Dog Toy","description":"\u003cp\u003eFoodie Japan features a variety of popular Japanese foods that your puppy will love. All toys are made from premium plush that is perfect for toss, squeak, hide and cuddle up. 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